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MBA- International Business
SECOND YEAR Third Semester
PAPER - XI
INTERNATIONAL BUSINESS ENVIRONMENT
COURSE CODE: 38
PAPER CODE:H3010
UNIT I
International Business: Nature, importance
and scope; Framework for analyzing international
business environment geographical, economic,
socio-cultural, political and legal environment.
UNIT II
International Economic Environment: World
economic and trading situation; International
economic institutions and agreements WTO,
UNCAD, IMF, World Bank; Generalized system of
preferences, GSTP; International commodity
agreements.
UNIT III
Multinational Corporations: Conceptual
framework of MNCs; MNCs and host and home
country relations; Technology transfers
importance and types.
UNIT IV
Nature of International Business Environment
: Forces Political environment Legal
Environment Technology Cultural Environment
Country Classifications Economic Trade
Policies
UNIT V
Foreign Investment: Capital flows types
and theories of foreign investment; foreign
investment flows and barriers.- Foreign Direct
Investment
REFERENCES
1. Adhikary, Manab: Global Business Management,
Macmillan, New Delhi.
2. Bhattacharya.B: Going International Response
Strategies for Indian Sector, Wheeler Publishing
Co, New Delhi.
3. Black and Sundaram: International Business
Environment, Prentice Hall of India, New Delhi.
4. Gosh, Biswanath: Economic Environment of
Business, South Asia Book, New Delhi.
5. Aswathappa, International Business, Tata Mc
Graw Hill publications, New Delhi
PAPER - XII
MANAGEMENT OF MULTINATIONAL CORPORATIONS
COURSE CODE: 38
PAPER CODE:H3020
UNIT-I
International Management: Trends, challenges and
opportunities; Different schools of thought of
international management.
UNIT-II
Growth and Development of MNCs: Role and
Significance of MNCs Pattern of Growth
Country of Origin Different Management Styles
Strategic Issues involved.
UNIT-III
Comparative Management : Importance and scope;
Methods of comparative management ; management
styles and practices in US ,Japan, China, Korea,
India; Organizational design and structure of
international corporations; Locus of decision
making; Headquarter and subsidiary relations in
international firms.
UNIT-IV
International Business Strategy: Creating
strategy for international business; Management
of production, Services technology and
operations; Marketing financial, legal and
political dimensions; Ethics and social
responsibility of business. Strategic Alliances:
Acquisitions and mergers; Management of joint
ventures and other international strategic
alliances.
UNIT-V
Indian Perspectives and Policy:
Internationalization of Indian business firms
and their operations abroad; International
Mergers and Acquisitions. Changing government
policy on entry of FIs and FIIs
REFERENCES
1. Hodgetts : International Management. Tata
McGraw Hill, New Delhi.
2. Koonts and Whelrich : Management: The Global
Perspective , Tata McGraw Hill, New Delhi.
3. Nagandhi, Anant.R: International Management
,Prentice Hall of India Ltd., New Delhi.
4. Thakur, Manab,Gene E. Burton, and B.N.
Srivastava: International Management: Concepts
and Cases, Tata McGraw Hill, New Delhi.
5. Christoppher Bartlett and Sumantra Ghoshal,
Transnational Management: Text and Cases, Tata
Mc Graw Hill, New Delhi
PAPER - XIII
INTERNATIONAL BUSINESS LAWS
COURSE CODE: 38
PAPER CODE:H3030
UNIT-I
Legal Framework of International Business:
Nature and complexities; Code and common laws
and their implications to business;
International business contract legal
provisions; Payments terms; International sales
agreements; Rights and duties of agents and
distributors.
UNIT-II
Regulatory Framework of WTO: Basic principles
and charter of GATT/WTO; GATT/WTO provisions
relating to preferential treatment of developing
countries; Regional groupings, subsidies,
technical standards, antidumping duties and
other non-tariff barriers, custom valuation and
dispute settlement; Implications of WTO to
important sectors GATS, TRIPs and TRIMs.
UNIT-III
Regulations and Treaties Relating to: Licensing;
Franchising; Join Ventures, Patents and trade
marks; Technology transfer, Telecommunications.
Frame work relating to Electronic Commerce.
UNIT-IV
Regulatory Framework and Taxation : Electronic
Commerce Cross Border Transactions On-line
Financial Transfers Legal Safeguards
International Business Taxation Tax Laws
Multilateral and Bi-lateral treaties Sharing
of Tax revenues
UNIT-V
Indian Laws and Regulations Governing
International Transactions: FEMA; Taxation of
foreign income; Foreign investments; Setting up
offices and branches abroad; Restrictions on
trade in endangered species and other
commodities.
REFERENCES
1. Daniels, John, Emest W. Ogram and Lee H.
Redebungh: International Business, Environments
and operations.
2. Lew, Julton D.M and Clive Stand brook
(eds), International Trade Law and Practice,
Euromoney Publications, London.
3. Schmothoff C.R: Export Trade The Law
and Practice of International Trade.
4. Motiwal OP, Awasthi HIC: International
Trade the law and practice; Bhowmik and
Company, New Delhi.
5. Kapoor ND: Commercial Law; Sultan
Chand & Co., New Delhi.
PAPER - XIV
GLOBAL MARKETING MANAGEMENT
COURSE CODE: 38
PAPER CODE:H3040
UNIT I
Introduction to International Marketing: Nature
and significance; Complexities in international
marketing; Transition from domestic to
transnational marketing; International market
orientation- EPRG framework; International
market entry strategies.
UNIT II
International Marketing Environment: Internal
environment; External environment- geographical,
demographic, economic, socio-cultural, political
and legal environment; Impact of environment on
international marketing decisions.
UNIT III
Product Decisions: Product planning for global
markets; Standardisation vs Product adaptation;
New product development; Management of
international brands; Packaging and labeling;
Provision of sales related services.
UNIT IV
Pricing Decisions: Environmental influences on
pricing decisions; International pricing
policies and strategies. Promotion Decisions:
Complexities and issues; International
advertising, personal selling, sales promotion
and public relations.
UNIT V
Distribution Channels and Logistics: Functional
and types of channels; Channel selection
decisions; Selection of foreign
distributors/agents and managing relations with
them; International logistics decisions.
REFERENCES
1. Czinkota, M.R: International Marketing,
Dryden Press, Boston.
2. Fayerweather, John: International
Marketing, Prentice Hall, New Delhi
3. Jain, S.C.: International Marketing,
CBS Publications, New Delhi
4. Keegan, Warren J.: Global Marketing
Management, Prentice Hall, New Delhi
5. Onkvisit, Sak and John J.Shaw:
International Marketing: Analysis and Strategy,
Prentice Hall, New Delhi.
PAPER - XV
EXIM FINANCING AND
DOCUMENTATION
COURSE CODE: 38
PAPER CODE:H3050
UNIT-I
Introduction: Export documentation; Foreign
exchange regulations; ISO 9000 series and other
internationally accepted quality certificates;
Quality control and pre-shipment inspection ;
Export trade control ; Marine insurance;
Commercial practices.
UNIT-II
Export Procedures: General excise clearances;
Role of clearing and following agents; shipment
of export cargo; Export credit; Export credit
guarantee and policies; Forward exchange cover;
Finance for export on deferred payment terms;
Duty drawbacks.
UNIT-III
Import Procedures: Import licensing policy;
Actual user licensing; Replenishment licensing;
Import-export pass book; Capital goods
licensing; Export houses and trading houses.
UNIT-IV
Export Incentives: Overview of export
incentives-EPCG, Duty drawbacks, duty exemption
schemes, tax incentives; Procedures and
documentation.
UNIT-V
Trading Houses: Export and trading houses
schemes criteria, procedures and
documentation; Policy and procedures for EOU/FTZ/EPZ/SEZ
units.
REFERENCES:
1. Cherian and Parab: Export Marketing,
Himalaya Publishing House, New Delhi
2. Government of India: Handbook of
Procedures, Import and Export Promotion, New
Delhi.
3. Rathod, Rathor and Jani: International
Marketing, Himalaya Publishing House, New Delhi.
4. Export Import manual, Nabhi
Publication, New Delhi
5. Government of India: Export-Import
Policy, procedures, etc. (Volumes I, II and II)
New Delhi
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